India is changing. The fabric of society is undergoing rapid changes due to fast evolving social dynamics and the youth is looking for answers that aren’t so forthcoming. There is a need for a brand to step forward and be the friendly soundboard that guides them through these uncertainties.
FYI TV18 promises to be the polestar as India’s Millennials navigate the changes in their social fabric. A channel that explores these changes in the space, taste and circles around them and provides them with not just quality entertainment but also an understanding of the ever-changing world around them.